Ford (NYSE: F) had been touting the investments it has planned to grow its electric vehicle (EV) segment. But after reporting its third-quarter earnings last night, investors aren't happy with what they heard about Ford's Model e segment.
The report was a mix of good and bad news, but investors are focusing on the negatives today. Shares remained down by roughly 10% as of 12:45 p.m. ET.
Ford launched its Ford+ strategy this year, breaking its operations into three reporting segments. That allows investors to look at results individually among the Ford Blue legacy brands, Ford Pro commercial offerings, and Ford's new EV segment, dubbed Model e. Now investors are seeing losses in that segment growing and that's hurting the stock today.
Source Fool.com