Shares of Ford Motor Company (NYSE: F) were moving higher again on Wednesday morning, on growing signs that the company's new Bronco SUV lineup is resonating strongly with consumers.
As of 10:30 a.m. EDT today, Ford's shares were up about 4.9% from Tuesday's closing price.
I'm sure most auto investors have heard the news by now, but in case you haven't: Ford's iconic rugged off-roader, the Bronco, is back.
Source Fool.com