Why Ford Is Dumping Lincoln's Confusing Nameplates

Ford Motor Company (NYSE: F) unveiled a revamped version of the Lincoln MKX crossover SUV on Wednesday -- and in a surprise, the SUV's name is one of the things that Ford has changed: Starting with the 2019 model, the MKX will henceforth be known as the Lincoln Nautilus.

The decision to rename the MKX is an interesting move that bucks the trend toward alphanumeric names for luxury vehicles. What's new about the Nautilus, and what is Ford thinking with its name?

The 2019 Lincoln Nautilus is a revamped -- and renamed -- successor to the MKX. Image source: Ford Motor Company.

Source: Fool.com