Why Dick's Sporting Goods and Under Armour Are Partnering On a Shoe for Women
The UA HOVR Breakthru is a thoroughly researched women's basketball shoe announced today by Dick's Sporting Goods (NYSE: DKS) and Under Armour (NYSE: UA) (NYSE: UAA), the two companies teaming up to make the shoe available. According to Under Armour's President – North America, Stephanie Pugliese, the freshly released shoe "was designed by a team of extraordinary women" and is "tailored specifically with the female basketball player in mind."
Working to put its best foot forward, Under Armour spent a year researching in preparation for HOVR Breakthru's launch. The basketball shoe, which retails for $109.99, is described as including features designed to match up to the female foot's physiology, which is said to have such characteristics as "greater flexibility, a narrower heel and the higher percentage of sensory receptors."
Image source: Getty Images.
Source Fool.com
