Why Amazon Doesn't Need a Prime Day This Year

Amazon.com (NASDAQ: AMZN) has delayed the kickoff of its annual Prime Day sales extravaganza until the first week of October because of the coronavirus pandemic.

The online retailer was overwhelmed with orders due to the COVID-19 outbreak shutting down all nonessential retail stores, that Amazon even temporarily halted its third-party shipping program so it could prioritize shipments of personal protective equipment.

Now that the onslaught has abated some, though shipment volumes remain high, Amazon is able to return to a semblance of normalcy and the third-party shipping program has resumed. So while the annual promotional event is being rescheduled, Amazon.com really doesn't need to hold a Prime Day sale this year.

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Source Fool.com