Why AMC Stock Continued Moving Higher Friday

After jumping more than 3.5% yesterday, shares of theater owner AMC Entertainment Holdings (NYSE: AMC) were building on those gains Friday morning. As of 11:15 a.m. EDT, AMC shares were up another 1.2%. The moves can most likely be attributed to the company's vocal CEO Adam Aron.

Aron, who uses the Twitter handle @CEOAdam, has gone out of his way to gain favor with the legion of retail traders who made AMC a meme stock this year. Aron posted twice on social media yesterday, talking up the potential success at the box office this weekend, while providing doubters of his company and stock a very direct message: "I say it loud: #CHOKEonTHAT."

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Source Fool.com