Why 2017 Was a Year to Forget for Kimberly-Clark Corporation

One of the benefits of owning a diversified consumer goods stock like Kimberly Clark (NYSE: KMB) is that you're unlikely to suffer from dramatic swings in the business. Demand for diapers and tissue paper doesn't change much, after all, so earnings and sales growth tend to hold steady and produce boring, but consistently positive gains.

Kimberly Clark kept up its side of this bargain by delivering modestly higher revenue and profits this year. However, 2017 tilted toward the negative for this business as its operating trends worsened compared to peers like Procter & Gamble (NYSE: PG) and Unilever (NYSE: UL).

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Source: Fool.com