Who Will Buy Ford's New $90,000-Plus Luxury Pickup?

Who Will Buy Ford's New $90,000-Plus Luxury Pickup?

Ford Motor Company (NYSE: F) said this past week that it has a new top-of-the-line pickup for 2018 -- and by "top of the line," what Ford means is "don't expect much change from a $100,000 bill."

Ford is adding a new trim line, called Limited, to its Super Duty models for 2018. The price of entry for a Super Duty Limited model starts at just over $80,000 -- and yes, it can get close to six figures in a loaded-up F-450 Limited.

For most of us, a six-figure price tag seems surreal for what is still a Ford pickup truck, albeit a very big and very plush one. What is Ford thinking here?

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Source: Fool.com