Pinterest (NYSE: PINS) is a curious company. It's typically categorized as a social networking platform, but it's nothing like more familiar social media sites such as Twitter or Meta's Facebook. Indeed, Pinterest doesn't facilitate any peer-to-peer communication to speak of. It's not even readily apparent how Pinterest makes money. (It's an advertising platform, by the way.)

And yet, for those investors who've kept close tabs on the company's ongoing evolution, Pinterest is a compelling five-year growth prospect. Here's what you need to know about why there's long-term upside in store.

As was noted, Pinterest is unlike anything else on the web. Users digitally "pin" pictures and web pages of things they have an "interest" in to a virtual bulletin board, and then publicly share their boards with other Pinterest users. Users can search for boards on specific topics; they'll see the occasional ad mixed in with their search results. As of the end of the quarter ending in March, 463 million people were regularly using the site.

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Source Fool.com