Where Are All These DIRECTV Now Subscribers Coming From?

AT&T (NYSE: T) provided an early disclosure of some of its earnings results earlier this week, and a few numbers stood out. The company expects to report nearly 300,000 DIRECTV Now net additions, but overall video subscribers declined around 90,000.

After a strong start with heavy promotions late last year, AT&T managed to draw in 267,000 subscribers within about a month of launching the new streaming-TV service. It suffered a hangover in the first quarter, however, adding just 72,000 net subscribers. And in the second quarter it added 152,000 subscribers to the service.

To nearly double its second-quarter number and exceed its initial launch numbers in the third quarter is quite a jump. AT&T hasn't added any notable features or channels to the service, so it's worth asking where all these new subscribers are coming from.

Source: Fool.com