What the Market Is Missing About Peloton

Fitness product company Peloton Interactive (NASDAQ: PTON) tends to elicit strong opinions among investors who either celebrate it as an innovative replacement for gym memberships or condemn it as another health fad like the Bowflex and Tae Bo from years past.

For the naysayers, thinking of Peloton as the company that offers the "bike with an iPad strapped to it" is just not telling the whole story. Here is what the market might be missing.

At the same time, don't make the mistake of entirely dismissing the importance of Peloton's hardware. The company must continue to move bikes, treadmills, and whatever else it comes out with in the future. Hardware (branded apparel is lumped into this) continues to drive the business, making up 81% of fiscal 2021 third-quarter revenue of $1.26 billion.

Source Fool.com