Wal-Mart and Target Are Finally Finding Their Way Against Amazon.com

The easy narrative over the last decade has been that Amazon.com (NASDAQ: AMZN) has been eating Target (NYSE: TGT) and Walmart's (NYSE: WMT) lunch in retail. Consumers are spending more online, which bodes well for Amazon, and neither big box retailer has been nimble enough to react.

In the last year, though, the narrative has started to change. Both Target and Walmart are launching services that leverage their unique positions in the market rather than fight the company head to head. If they're successful, it could change how we view big box retailers long-term.

Image source: Getty Images.

Source: Fool.com