Under Armour Stock History: Everything Investors Need to Know
Kevin Plank founded the performance sports apparel company, Under Armour (NYSE: UA) (NYSE: UAA), on an idea that he had as a walk-on football player at the University of Maryland. The story goes that the cotton T-shirt Plank wore under his uniform would hold so much sweat, he felt it slowed him down. He was determined there had to be a better way. Over twenty years later, that idea has grown into a $5 billion global business that competes against industry giants Nike and Adidas.
Plank has grown Under Armour on grit, great brand marketing, and partnering with wholesale sports retailers. The business has stumbled as of late, partly due to what has made it successful in the past. Read on for a history of the company and how that plays into the situation the company finds itself in today.
The early years, humble and hungry
Source: Fool.com