Trupanion's Spending a Lot More to Get Pets Into Its Ecosystem
The idea behind Trupanion (NASDAQ: TRUP) is simple enough. Founder and CEO Darryl Rawlings wanted a way for pet owners to have guaranteed insurance with clear and affordable limits. By signing up lots of pets, installing software in vet offices, and using data analytics to determine the best possible prices, Trupanion could offer pet insurance to the masses.
That formula has worked out well, as the company's stock has tripled since going public in 2014. But recently, Trupanion has had to spend more -- much more -- to sign new pets up. That hasn't kept the company from growing, but it's a trend investors need to watch closely.
Image source: Getty Images.
Quelle Fool.com
