Time Inc. Considers a Corporate Rebrand

In this Market Foolery segment, host Chris Hill and Motley Fool Funds' Bill Barker discuss the problems of old-media giant Time Inc. (NYSE: TIME), which apparently feels a new name might help it make some headway in acquiring new subscribers and a younger audience for a portfolio that includes Sports Illustrated, Fortune and People. On the one hand, the Fools are skeptical; on the other, they do note that Time could hardly do a worse job of its rebranding than the former Tribune Publishing did.

A full transcript follows the video.

Source: Fool.com