This Tiny Business Is Key to Walmart's E-Commerce Success

Walmart (NYSE: WMT) disappointed investors when its digital sales grew just 6% in the second quarter. The e-commerce business is a key piece of Walmart's future growth, and it's falling further behind its bigger competitor, Amazon.com (NASDAQ: AMZN).

But a small slice of Walmart's e-commerce business nearly doubled: the company's advertising business. It saw very strong demand, which should lead to sustainable growth, and the high-margin revenue stream could fuel Walmart's e-commerce growth with good execution.

Image source: Walmart.

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Source Fool.com