Since hitting an all-time high of $25.78 in February 2021, shares of SoFi Technologies (NASDAQ: SOFI) have cratered 71%. But things improved last year in a major way, as the stock skyrocketed 116% in 2023.

Investors are probably looking to ride the momentum to strong portfolio returns going forward. And they might be even more encouraged to learn about a little-known statistic that could boost this business.

Let's take a closer look at this fintech stock and why it could be a no-brainer buy in 2024.

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Source Fool.com