The Bear Cave is at it again; this time, the short-seller is targeting Coca-Cola (NYSE: KO). As I recently reported, Bear Cave is not a traditional hedge fund or investment bank specializing in research on short selling, a strategy some investors use to try and profit from a falling share price. Instead, it is an online publication written by a young graduate of Stanford University named Edwin Dorsey. Similar to his previous short reports, Dorsey's bearish position on Coca-Cola stems from select social media posts and broader trends in non-related industries.

In my opinion, Bear Cave has a knack for connecting dots that are not entirely there. While Coca-Cola may not be a high-flying growth stock, I still believe it's worth owning for more risk-averse investors. I'll break down what the short report implies are risks to Coca-Cola and offer my own views on Dorsey's thesis. Let's dig in.

At its core, the Bear Cave report cites a number of new competitors in the beverage market as a threat to Coca-Cola. For example, Coca-Cola owns a number of hydration drinks, including BodyArmor, Powerade, and VitaminWater. Dorsey believes a new drink geared toward athletes, called Prime, is encroaching on Coke's market.

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Source Fool.com