The Roku Channel Launches on Amazon Fire TV

Streaming-video platform Roku (NASDAQ: ROKU) is making The Roku Channel available to users of Amazon Fire TV, according to a blog post today from the company. Roku believes people want more ad-supported streaming options, which led to the creation of The Roku Channel in 2017. Now it wishes to make this video content more widely available by expanding distribution through Amazon's platform.

That's not to say The Roku Channel was lacking viewers before this. As of the second quarter of 2020, the company estimated 43 million people already had access to its namesake channel. 

Image source: Roku.

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Source Fool.com