The Real Strategy Behind NVIDIA’s GeForce NOW Gaming Service

The Real Strategy Behind NVIDIA’s GeForce NOW Gaming Service

In June, NVIDIA (NASDAQ: NVDA) launched its new GeForce NOW service in beta to Mac users (available to PC users at a later date). For those out of the loop, GeForce NOW allows gamers to play select games streamed from a virtual, high-performance PC in the cloud. This innovative idea can help gamers with outdated hardware enjoy the wonders of PC gaming.

At the Consumer Electronics Show earlier this year, NVIDIA CEO Jensen Huang explained there are hundreds of millions of PCs worldwide that are outdated and incapable of playing the latest games. Not only that, but many great games are available on PC but not Mac. GeForce NOW could expand the PC gaming market by bringing major titles to Mac users. More importantly, the service could actually persuade some to buy a gaming PC powered by NVIDIA, turning them into lifelong customers in the process.

NVIDIA GTX 1060 graphics card. Image source: NVIDIA. 

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Source: Fool.com