The "Netflix of China"? A Closer Look at Baidu's Huge iQiyi Opportunity

The "Netflix of China"? A Closer Look at Baidu's Huge iQiyi Opportunity

Baidu (NASDAQ: BIDU) is China's largest online search engine, with nearly 80% market share of the country's search advertising. Due to its strong revenue growth and dominant competitive position, we've often referred to it as "the Google (NASDAQ: GOOGL) of China."

But due to its often-overlooked iQiyi segment, perhaps we should also begin referring to Baidu as "the Netflix (NASDAQ: NFLX) of China."

iQiyi is Baidu's online video platform, which allows users to stream movies, TV shows, and other digital content. The company monetizes its video through a combination of advertising supported content, free-to-watch content, and ad-free paid subscriptions. For those of us stateside, it's kind of a hybrid of Netflix and Amazon.com (NASDAQ: AMZN) Prime Video.

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Source: Fool.com