The 3 Biggest Challenges Facing Blue Apron

It's naturally difficult to drum up words of encouragement for Blue Apron (NYSE: APRN) investors these days. The leading meal-kit provider has seen its value cut nearly in half since going public at $10 less than two months ago.

Blue Apron has had a cruel summer. Amazon.com has emerged as a rival, and we know the leading online retailer isn't afraid to forsake near-term profits for a shot at grabbing market share in a hurry. Then we got to last week's horrendous financial results. The now-broken IPO has dug itself into a pretty big hole. Let's go over its biggest challenges in wooing back investor interest.

Image source: Blue Apron.

Source: Fool.com