The stock market could really use some good news this week. Investors have watched major market benchmarks give up most of their summer gains in the past couple of weeks, and sentiment as the fall season begins seems to be tepid at best.

Often, financial reports from high-profile companies can provide the impetus for a market reversal. This week, investors will hear the latest from athletic footwear giant Nike (NYSE: NKE) as well as semiconductor chipmaker Micron Technology (NASDAQ: MU). Both companies have enough pull in their respective industries to motivate a potential turnaround if the news is good. Here's what to expect from both companies as investors start to get ready for earnings season to ramp up in earnest in the next few weeks.

Shares of Nike have performed terribly in 2023, losing about 25% of their value since the beginning of the year. The athletic apparel pioneer has faced a number of challenges that have held back its ability to sustain past growth rates, and shareholders seem concerned about how quickly Nike will be able to return to its winning ways.

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Source Fool.com