Shares of (NASDAQ: TSLA) are up 102% year to date, but analysts believe the popular EV stock hasn't topped out yet. 

New Street Research analyst Pierre Ferragu sees the stock reaching $300. That is about 21% above the current share price. Piper Sandler sees the stock reaching $280 based on Tesla's software opportunity and what it can do for the company's profits over the next few years. 

Software is, indeed, a big opportunity, since Tesla charges as much as $15,000 for its full self-driving car software. But its profit-earning ability runs deeper than software.

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Source Fool.com