One of the reasons Tesla (NASDAQ: TSLA) has been a trendy stock pick is its tendency to break all of the rules established by traditional automakers. Whether by solely offering electric vehicles (EVs), forsaking the dealer network model, using a non-union workforce, or not advertising, Tesla has disrupted the auto industry.

However, Tesla is about to back away from one item it has consistently not done: advertise its products. So how will this affect Tesla, and should investors be worried? Let's find out.

CEO Elon Musk said at Tesla's annual shareholder meeting: "We'll try a little advertising and see how it goes." As investors, this could be seen as a huge red flag or a kind of small green flag.

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Source Fool.com