Splashy Revenue Growth Isn't Enough for Zillow

Technology is disrupting the housing market, and companies like Zillow (NASDAQ: Z) (NASDAQ: ZG) and Redfin are leading the charge. In the beginning of the tech revolution, these websites enabled home buyers and sellers to conduct a significant amount of research before ever leaving their home or speaking to an agent. Now, services called "iBuyers" are directly buying and selling homes for investment purposes. Like many other consumer technology innovations, this has been great for the consumer, but it's not clear if the companies involved will be able to translate iBuying into profitable enterprises.

Zillow aggressively moved into the iBuying space last year, and its second-quarter earnings report provided a window into how that initiative is progressing.

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Source Fool.com