SeaWorld Goes Where Disney and Universal Won't Be Going This Halloween

Disney (NYSE: DIS) and Comcast's (NASDAQ: CMCSA) Universal Studios canceled their popular and lucrative Halloween events at their Florida theme parks earlier this summer. Smaller rival SeaWorld Entertainment (NYSE: SEAS) sees an opportunity to stand out, but this trick may not offer much of a treat.

SeaWorld Entertainment announced on Monday that it will be offering a tweaked version of Halloween events at most of its parks later this year. With Disney World nixing Mickey's Not-So-Scary Halloween Party and Comcast following suit by calling off Halloween Horror Nights a few weeks later, the void is certainly there. Disney and Comcast felt that they couldn't pull off their seasonal fan-fave events within the constraints of the new normal. SeaWorld Entertainment is taking a different approach, but investors should temper their expectations. 

Unless Mickey and Minnie go to SeaWorld this year, they won't get to wear their Halloween costumes. Image source: Disney.

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Source Fool.com