Schick Parent Company Edgewell Drops Bid for Harry's Razors
Retail disruptors have caused a revolution in American buying habits, at least in the shaving industry.
Harry's, a maverick razor blade company that began selling direct to consumer through its website in 2013, is one of several successful DTC companies that has changed retail and forced industry giants, such as Macy's and Walmart, to reconsider the way they do business.
Harry's is a challenger to leading consumer staple brands Gillette, owned by Proctor & Gamble, and Schick, produced by Edgewell personal care (NYSE: EPC).
Source Fool.com
