Streaming platform Roku (NASDAQ: ROKU) and retail giant Walmart (NYSE: WMT) recently announced a partnership to bring interactive ads to Roku users. This partnership is touted as the first of its kind, enabling viewers to shop from their televisions.

Wall Street isn't giving Roku much fanfare; the stock has fallen 13% over the past month. But this partnership could mean big things for Roku over the long term -- here's why.

Shopping from your television isn't a new concept. QVC, the television channel that sells to viewers around the clock, was founded in the 1980s. But shopping from TV is messy.

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Source Fool.com