Retail Gets Personal With Nordstrom Local
Nordstrom (NYSE: JWN) announced a new concept store this week called "Nordstrom Local", which will take a different tack in enticing you to buy the company's apparel and accessories.
In the following segment from Industry Focus: Consumer Goods, the cast describes the unusual idea and the strategy management has in mind when designing a shopping experience that is unlike any traditional Nordstrom department store.
A full transcript follows the video.
Source: Fool.com