Rumors emerged (again) on Thursday that (NASDAQ: GOOGL) (NASDAQ: GOOG) is making progress in talks to acquire customer relationship management (CRM) specialist HubSpot (NYSE: HUBS), according to a report by Bloomberg. The discussions appear to have advanced to the point the pair are talking terms.

It's clear that the rumored talks -- if they're happening at all -- are still in the early stages. However, if such a deal were to come together, it would mark the largest acquisition in Alphabet's history.

Let's take a look at what's at stake and what it means for investors.

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Source Fool.com