RULE BREAKER INVESTING // 11-01-2017
In this Rule Breaker Investing podcast, David Gardner interviews a longtime friend, Roy Spence, the head of marketing communications and advertising firm GSD&M, which has created a host of memorable brand-defining campaigns you're sure to recognize. (We could tease you with names of some of the Fortune 500 companies and well-known business leaders he's worked with, but why spoil the surprise?)
He's also the founder of The Purpose Institute, and the author of several books, including The 10 Essential Hugs of Life, The Amazing Faith of Texas, and It's Not What You Sell, It's What You Stand For.
A full transcript follows the video.
Source: Fool.com