Procter & Gamble's Pricing Power Is Stronger Than Ever

In addition to causing terrible health consequences, the coronavirus pandemic is snarling supply chains worldwide. On the other hand, consumer demand has been resilient, and concentrated on fewer available goods and services. 

So, as usual, decreasing supply and increasing demand have led to rising inflation. To combat these additional costs, Procter & Gamble (NYSE: PG) and many other businesses have raised prices on their products. Fortunately for P&G shareholders, consumers are not balking at the increases. 

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Source Fool.com