New Deal With Amazon Could Make Affirm Unstoppable

A mere month ago, digital payments giant Square announced its purchase of buy now, pay later (BNPL) leader Afterpay in a $29 billion move that rocked the emerging industry.

But in an eyebrow-raising announcement after the market close on Friday, Affirm Holdings (NASDAQ: AFRM) told investors it's partnering with Amazon (NASDAQ: AMZN) to offer its customers financing at checkout. It's a spectacular counterpunch that could see Affirm take the top spot from Afterpay among global BNPL providers.

Here's some background on Affirm, and what the deal might mean for its business.

Continue reading

Source Fool.com