Netflix's New Ad-Based Tier Could Be a Genius Long-Term Move

Netflix (NASDAQ: NFLX) is working on a lower-cost, ad-supported tier that is widely expected to launch in early 2023. The move follows years of Netflix dismissing such an idea, with founder and co-CEO Reed Hastings noting in the past he was against the added complexity of an ad-based offering.

However, having lost a chunk of subscribers this year, the streamer has to do something to reignite growth. Fortunately for the streaming service, its upcoming ad-supported tier could have just the right limitations to do exactly that.

Image source: Getty Images.

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Source Fool.com