Netflix Is a Joke -- and the Joke Is on You

Mysterious billboards began to pop up in Los Angeles and the Hell's Kitchen neighborhood of New York recently, setting social media abuzz and confusing passersby, commuters, and random pedestrians. The target of the curious crusade was streaming pioneer Netflix, Inc. (NASDAQ: NFLX). The billboards displayed a stark white background featuring large, plain black letters that declared "Netflix is a Joke".

Some posited that it was the work of streaming competitors Amazon.com, Inc. or Hulu, while others couldn't make hide nor hair of the occurrence. It was soon revealed that the perpetrator of the prank was none other than Netflix itself, designed to draw attention to recent high-profile deals for comedy programming. Several A-list comedians, including Jerry Seinfeld, Dave Chappelle, and Chris Rock, have announced specials that will appear on the streaming platform. The campaign will be expanding in the near future, featuring short videos of the comedians promoting their upcoming specials. Stars of other Netflix original programs are expected to make cameos.

Several high-profile comedians will debut specials on the streaming platform. Image source: Netflix.

Source: Fool.com