Mapping the Obstacles Ahead for Harley-Davidson

In this Market Foolery segment, host Chris Hill and Motley Fool Funds' Bill Barker discuss the future of America's iconic motorcycle company -- and it doesn't look strong. As the recent analyst report notes, millennials just aren't as into motorcycles as boomers and Gen Xers were, and the Harley-Davidson (NYSE: HOG) brand has less cachet with them. The report predicted years of shrinking sales ahead, but unlike Chris, Bill isn't surprised that HOG shares only wobbled.

A full transcript follows the video.

Source: Fool.com