Let's Put Nike's Bad Quarter in Context

In this Market Foolery podcast segment, host Chris Hill and Motley Fool Asset Management's Bill Barker parse the latest numbers from athletic-gear and sneaker giant Nike, which have to be viewed in context. In the first quarter of its fiscal 2018, profits fell 24%, and gross margin is shrinking. But the retailers that sell the products of Nike and its rivals are in an even worse jam, and at least it's getting its direct-to-consumer e-commerce channel up to speed. So what could the company do next to respond to the ongoing difficult conditions in its niche? And is it at any risk of getting tangled up in the NCAA bribery scandal?

A full transcript follows the video.

Source: Fool.com