Kroger's Latest Gimmick Is in Good Taste -- a Food Hall

In the world of brick-and-mortar retail, the bar keeps getting higher. People don't even have to leave their homes to shop for groceries anymore. It's easy and inexpensive for most Americans to place online orders for delivery, or they can split the difference, do their shopping from the couch, and run out briefly to retrieve their food via curbside pickup.

For the supermarket chains that want to lure customers into stores, it all means that they have to work a bit harder to give folks reasons to visit.

What people remain quite willing to do, however, is leave the house to eat (even though food delivery options are on the rise, too). That's why Kroger (NYSE: KR) has decided to test a new option to lure hungry customers -- a European-style food hall.

Source Fool.com