KFC Is Testing a New, Improved Chicken Sandwich

Turning its attention to the "fried chicken sandwich wars," Yum! Brands (NYSE: YUM) subsidiary KFC will start testing an upgraded chicken sandwich today in Orlando, Florida. The bigger, better chicken offering costs $3.99 and will be available until June 21, or until the last of the trial run is sold.

The opening shot of the war was fired last August, when Restaurant Brands International (NYSE: QSR) brand Popeyes Louisiana Kitchen responded to a promotional tweet from then market leader Chick-Fil-A with a two-word challenge: "...y'all good?"

Image source: Getty Images.

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Source Fool.com