JetBlue Gets Ready to Expand in Atlanta

Nearly a year ago, JetBlue Airways (NASDAQ: JBLU) revealed plans to fill the biggest gap remaining in its route network, by reentering the Atlanta market. It took the first step by launching nonstop flights to Boston in late March, with five daily roundtrips.

Last week, JetBlue announced it would continue its Atlanta buildup by adding flights to New York, Fort Lauderdale, Florida, and Orlando, Florida in March 2018. This will step up the carrier's growing rivalry with market leader Delta Air Lines (NYSE: DAL).

JetBlue will launch three new routes from Atlanta in March. Image source: JetBlue Airways.

Source: Fool.com