It's Never Too Early for Halloween at Disney World

Anyone telling you that Halloween falls on a single autumn evening might be wrong on both counts. Disney (NYSE: DIS) is kicking off its Mickey's Not-So-Scary Halloween Party at Disney World's Magic Kingdom tonight, a couple of nights earlier than it did last year.

Yes, it's mid-August. It's also scorching hot in Florida this time of year, unless guests are being cooled off by a drenching tropical thunderstorm. However, Disney and rival Comcast (NASDAQ: CMCSA) have come to realize that Halloween is big business for theme park operators, and with peak summer travel season now fading in the rearview mirror, it's never too early to start cashing in on the late-October holiday.

Image source: Disney.

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Source Fool.com