Is Wal-Mart Making Another Fashion Faux Pas?

The last time Wal-Mart (NYSE: WMT) tried to set fashion trends, it ended in disaster. But now, after a few years, the discount merchandiser has high-style ambitions again.

Wal-Mart is partnering with Hudson's Bay (NASDAQOTH: HBAYF) department store chain Lord & Taylor to "create a premium fashion destination" by opening a flagship storefront on Walmart.com in the spring. It might not be as bad as putting clothing lines from DKNY, Marchesa Notte, or Rachel Roy on racks in its stores, but Wal-Mart is indicating it's forgetting who its customer is -- again.

Image source: Getty Images.

Source: Fool.com