(NYSE: V) is by far the No. 1 U.S. payment card company in terms of payment volume, branded cards outstanding, and market cap. What it hasn't been lately is a popular investment; it has lagged the S 500 index, under-performing the benchmark stock gauge so far in 2024. It also trails the index if you go back one, three, and even five years.

However, the company's recently released earnings report featured a double beat on analyst estimates, accompanied by some impressive growth numbers. So is Visa, for all its size and might, something of a sleeper stock these days? Or is the market's indifference justified?

First, in order to get a clear idea of Visa's business, it's important to note what the company does, and does not do, to earn its coin.

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Source Fool.com