When it arrived on the retail scene, Under Armour (NYSE: UA) (NYSE: UAA) was the hottest name in athletics, the modern answer to older giants Nike and Adidas. Its technically advanced and up-to-date styles were a fresh concept in athletic apparel and footwear, and the company's sales soared.
Close to a decade after its creation, the magical two-digit growth started to decline, and the company has been scrambling to turn itself around and get back to its origins as a forward-thinking and breakout brand.
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Source Fool.com