Top-line growth has never been a serious challenge for Shopify (NYSE: SHOP). Small entrepreneurs and major direct-to-consumer players alike increasingly appreciate the alternative to Amazon.com (NASDAQ: AMZN), which might have grown too big -- and too unwieldy -- for its own good. The sore spot for Shopify has been its bottom line. Its losses are expanding as the top line grows. That's a key part of the reason the stock's rally from earlier in the year came to a screeching halt in September.

The coming year could be a turning point for the company's profit trajectory, though, spurred by the convergence of multiple trends. Three stand out among the rest.

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Source Fool.com