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Is Now the Right Time to Buy Starbucks Stock?


Starbucks (NASDAQ: SBUX), the largest coffee shop chain in the world, has been facing new challenges as the world shifts in the age of a global pandemic. In his third stint as CEO, Howard Schultz and the company announced a sweeping reinvention plan last week to tackle these challenges. Really, it's meant to radically alter the company to operate in this new age.

Investor enthusiasm lifted the shares last week. Is now the time to buy Starbucks stock?

Starbucks has been posting impressive results as it rebounds from pandemic closures. But prior to the pandemic, sales growth -- specifically, comparable sales growth -- was already slowing to mid-single-digit quarterly rate. As the pandemic closed dining room doors, Starbucks accelerated investments in digital programs and other services to generate sales under pressure. 

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Source Fool.com

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