Ford (NYSE: F) had a strong 2023. Its revenue was up 18.1%, as it sold 182,000 more units than the year before. The results were driven by favorable pricing trends. That helps explain why shares are up 9% this year (as of April 5).

Investors who want exposure to the industry are probably looking at this auto stock as a potential buying opportunity. Let's consider the investment merits of this business right now.

The momentum for Ford has carried over into this year. The company reported unit sales growth of 7% during the first three months of 2024. Hybrid sales surged 42%.

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Source Fool.com