The market rally brings good tidings for investors this holiday season. The S&P 500 is up 23% this year and at the edge of a bull market, and bull markets bring rising stock prices.

However, bull markets are not without dangers. Legendary investor Warren Buffett has cautioned investors about rising valuations in bull markets that aren't sustainable, and many investors have benefited from his credo about being fearful when others are greedy.

That doesn't mean not to buy stocks in bull markets, but to be discerning, as always. There are great investing opportunities in any kind of market, and you often have to look for ones the Wall Street herd is missing.

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Source Fool.com