Apple's (NASDAQ: AAPL) highly anticipated headset is finally here. The tech giant unveiled the Vision Pro at its World Wide Developers Conference earlier this month. It was the company's first major product release since it launched the Apple Watch in 2015, and may be its most ambitious product since the iPhone. 

The mixed-reality headset allows users to either be immersed in virtual reality (VR) or to engage in augmented reality (AR), meaning they can see the real world around them, but annotated with digital features. But priced at $3,500, it certainly isn't cheap.

Apple has chosen to tackle this new market using a strategy known in the business world as skimming -- putting a high initial price on a product and attempting to sell it first to early adopters who are willing to pay up for the new technology, then gradually lowering the price to attract additional slices of the market as the technology evolves and the company introduces new models.

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Source Fool.com